Essential reading for entrepreneurs

Startup curated resources

Books

The Hard Thing About Hard Things

The Hard Thing About Hard Things

Ben Horowitz

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doe...

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Hooked

Hooked

Nir Eyal

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach t...

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The Lean Startup

The Lean Startup

Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

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Zero to One

Zero to One

Peter Thiel

If you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows...

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The Startup Playbook

The Startup Playbook

David Kidder & Reid Hoffman

According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to inside...

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Founders at Work

Founders at Work

Jessica Livingston

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a coupl...

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The Founder's Dilemmas

The Founder's Dilemmas

Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just...

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Lean Analytics

Lean Analytics

Alistair Croll & Benjamin Yoskovitz

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something no...

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Rework

Rework

Jason Fried & David Heinemeier Hansson

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmfu...

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Traction

Traction

Gabriel Weinberg & Justin Mares

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup t...

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Do More Faster

Do More Faster

Brad Feld & David Cohen

Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the Tec...

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The Power of Habit

The Power of Habit

Charles Duhigg

In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing...

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Startupland

Startupland

Mikkel Svane & Carlye Adler

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....

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Four Thousand Days

Four Thousand Days

Duane Jackson

Duane Jackson grew up in children's homes in the the East End of London, was kicked out of two schools and left the education system with no qualifications. After being arrested in the US in possession of 6,500 ecstasy tablets he served time in priso...

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Your One Word

Your One Word

Evan Carmichael

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word...

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Be Obsessed Or Be Average

Be Obsessed Or Be Average

Grant Cardone

We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead...

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